Podcasts are a powerful platform to share your expertise, build your brand, and connect with new audiences—but only if you nail the...

If you’re looking to get featured in  The New York Times ,  The Wall Street Journal ,  CNBC , and other top tier mainstream news...

If you’re wondering how you’re going to meet your marketing targets this year, you’re not alone. “CMOs are living in an ‘era of less’,”...

If your cybersecurity company is having trouble securing media coverage, it’s possible that you’re focusing on the wrong PR activities....

Meghan Markle, Ludacris, Will.i.am, Robert Downey Junior… just some of the A-listers spotted at this year’s tech events. While many of us...

When to engage with Gartner, Forrester, IDC, etc. One of the questions startups and mature companies ask our PR team time and again is...

There are a number of reasons executives refrain from commenting on industry trends and sharing insights. Here are the primary barriers exec

In this blog post, we'll explore the key differences between PR and Marketing, helping you gain a better understanding of how each can bene

Practically overnight, OpenAI went from one of the strongest brands in tech to a highly damaged one. It’s still not clear why Sam Altman...

In this down market, CMOs and CEOs are forced to make tough choices. While the knee-jerk reaction is to slash budgets 20% or 30% across...

After weeks of preparing for an announcement, the moment of truth comes when strategy and planning leads to media interviews. And that’s...

For years, CMOs and marketing teams have been focused on SEO, tweaking and shaping their content so that it arrives on the internet...

The great resignation has been devastating for employers. In the United States alone, a record 4.5 million workers quit their jobs in a...

Media interviews can sometimes be a jumble of terminology, but none are so vexing — or misunderstood — as the trifecta of...

Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...

Here’s a scenario: Your company has just received a generous infusion of cash. In addition to breaking out the champagne, you’re eager to...

If you want to understand just how difficult it is these days to get your funding round covered, tune into this episode of TechCrunch’s...

Journalists are some of the busiest people on the planet, and when you choose to reach out to them with a cold pitch or idea, it’s an...

Press releases. They offer immediate ROI, right? And they should be posted online with abandon, correct? Not so fast. While press...

They say imitation is the highest form of flattery, and PR professionals looking for inspiration on how to execute excellent campaigns...