CYBERSECURITY PR BRAND PULSE
In this report we share insights on the “brand pulse” from a PR perspective of six standout cybersecurity companies: Cato Networks, Claroty, Cyera, Island, Snyk, and Wiz.
For key insights and top tips including how to succeed in newsjacking and what’s needed to land top tier coverage, download the report.
TOTAL COVERAGE VS. GENUINE COVERAGE
TOTAL COVERAGE
SHARE OF VOICE
TOPLINE TAKEAWAYS
SOV alone is data without context. Coverage needs to be analyzed thoroughly to provide an accurate portrayal of brand resonance.
Shrewd business leaders understand that PR can play a critical role in overall business strategy and deliver massive impact, as illustrated by Wiz’ activities.
Cato Networks demonstrates how having a prominent industry figurehead for your company will generally work in your favor for PR.
Producing insightful research and commentary to cybersecurity reporters is a surefire strategy to build rapport with reporters.
Ready to take your Brand Pulse? Contact us at contact@si14global.com
