SOV alone is data without context. Coverage needs to be analyzed thoroughly to provide an accurate portrayal of brand resonance. 

 

Shrewd business leaders understand that PR can play a critical role in overall business strategy and deliver massive impact, as illustrated by Wiz’ activities.

 

Cato Networks demonstrates how having a prominent industry figurehead for your company will generally work in your favor for PR.

 

Producing insightful research and commentary to cybersecurity reporters is a surefire strategy to build rapport with reporters.