A mix of absolutely essential PR activities that help build credibility and brand recognition by balancing news announcements with thought leadership content and commentary, ensuring you gain awareness in the publications that matter most to you. Ideal for startups that recently closed a Series A.

Need help developing content? From blogs, white papers, and case studies, to video content and speeches, our highly experienced team develops an array of engaging tech-focused collateral for your target audiences. From ideation to execution, we serve as an extension of your marketing team, developing content that informs and excites decision-makers. Our team develops a communications strategy and editorial calendar that supports your business and marketing goals and feeds your demand gen and content marketing teams with high quality credibility assets.

Want to start laying the groundwork for your future exit? At the outset, we assess your media market positioning in relation to your competitors and then create a full PR strategy to engage your target audiences. In most cases, you’ll have regular news and we’ll work together to create campaigns to supplement this. Submissions for top awards and speaking engagements alongside a strategic analyst relations program are also included.

Our Executive Media Training sessions are designed to prepare your leadership team for successful interactions with the media and industry analysts. Participants learn how to present their ideas clearly and effectively, handle challenging questions, and maintain control of the conversation. The program includes best practices, strategies for staying on message, as well as personalized feedback and practice sessions. We also offer an option of training customized for speaking engagements, wherein our team crafts the speech and works one-on-one with the executive(s) on delivery.

Our 360-degree PR for market leaders demonstrates your continuous innovation and ongoing momentum so you maintain and advance your position. Our team collaborates with internal stakeholders across relevant business units to develop customized PR and content strategies. In addition to PR and analyst relations, we support your marketing efforts with a full range of services including: * Customized content for social media and marketing campaigns * Capturing executive and testimonial videos at your company’s events * Support at industry and company events * Executive positioning * Support for HR/employer branding

Need a third-party to assess your PR strategy’s strengths and weaknesses? Want to brainstorm with experienced professionals who can share ideas and help map out strategies and tactics? Want an honest outside opinion based on research and industry knowledge? Our team can help with everything from high level strategy to building a detailed editorial plan.